Course Objective: Develop the skills to assess the success of the plan.
Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan that contains the following sections:
Executive Summary
Company Overview (with ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook (financial predictors)
Strategies
Conclusion
Instructions:
The summary must be written in 7th Edition APA format using headers, headings, in-text references, reference page, and 1′ margins (use template provided below)
Make sure you use adequate, credible, and reliable APA source citations to support your work.
Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a searchÂ
Nasdaq Company Search
NYSE Company Search
You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan.
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
